Therapy – Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay

Why Are Other Therapists Charging More and Fully Booked if “People Aren’t Spending” ?

Dec 9, 2025

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in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, therapist visibility

If you’ve spent any time on social media recently, you’ll have seen the familiar winter conversation rumbling away in Counselling Forums: “The economy is bad.” “Clients aren’t spending.” “No one can afford therapy right now.” But while the online world is busy panicking, the actual data paints a completely different picture.

Why Does it Feel Like Everyone Else Has a Fully Booked Practice Except For Me Right Now?

Nov 24, 2025

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Melanie Lay Solutions

in counselling private practice, How to get therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Imagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm. Because there are messages already waiting, website enquiries that came in even while you stepped away.

It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found

Oct 23, 2025

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Melanie Lay Solutions

in Counselling, counselling private practice, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapist marketing tips, Therapy

What’s working now in 2025 to market your Private Practice? It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found by AI.

When Other Therapists Judge You For Raising Your Prices

Aug 25, 2025

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Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…

Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

Aug 19, 2025

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Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapists

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.

ChatGPT-5 Is Here – And This Is Where It Changes Therapist Marketing Forever

Aug 8, 2025

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Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy

Yes I know I keep banging on about it, but If your online presence isn’t already connecting deeply and consistently, you risk being invisible in the very recommendations where your next clients are looking, and that’s worth banging my drum for !!

How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)

Jul 8, 2025

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Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

AI is already reshaping how therapy services are discovered online. Here’s how to future-proof your visibility, build trust through content, and stand out as the therapist your ideal clients are searching for.

How to Attract High Income Therapy Clients

Jun 11, 2025

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Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, high calibre therapy clients, high income therapy clients, private practice marketing, private practice therapist, Psychotherapy, Therapy

You want to work with high-income, high calibre, high-functioning, emotionally intelligent Therapy clients. But if your presence doesn’t mirror the world these clients live in, they’ll scroll straight past.

Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:

Jun 9, 2025

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Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

I speak to therapists every day who are brilliant at what they do, who are deeply trained, experienced, and full of heart. And yet, many of them are still putting the future of their entire private practice in the hands of online directories. But very few Counsellors and Therapists are saying out loud: the model…

“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)

Apr 25, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups… “No one’s enquiring right now.” “It’s just that time of year.” “Everyone’s quiet — it’s the holidays.” And I get it — when things slow down, it’s natural to assume it’s a seasonal dip. We all seek…

Tag: Therapy

Why Are Other Therapists Charging More and Fully Booked if “People Aren’t Spending” ?

It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found

How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)

How to Attract High Income Therapy Clients

Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:

“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)

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