Category: marketing therapy business
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Why isn’t my Therapist directory profile getting enquiries?
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in business coaching for counsellors, business coaching for therapists, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy Website SEO, Visibility for therapistsI teach therapists to think about their directory profile as part of their marketing journey, not simply a professional listing.
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How do I make my Therapy website more visible on Google?
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in business coaching for counsellors, business coaching for therapists, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy Website SEOBeing good at therapy doesn’t automatically make you visible on Google. And simply adding the words therapist, counsellor and private practice repeatedly to your website won’t solve the problem either. I teach therapists to think about Google SEO and visibility differently. First, become clear about what you want to be found for.
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Why isn’t my therapy website bringing me enquiries?
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in business coach, business coaching for counsellors, business coaching for therapists, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice marketing, private practice marketing coach, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy Website SEOIf your therapy website looks professional but isn’t bringing you enquiries, the answer isn’t necessarily that you need more traffic. The first question I’d ask is: What happens when the right person lands on your website?
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Why Are Other Therapists Charging More and Fully Booked if “People Aren’t Spending” ?
If you’ve spent any time on social media recently, you’ll have seen the familiar winter conversation rumbling away in Counselling Forums: “The economy is bad.” “Clients aren’t spending.” “No one can afford therapy right now.” But while the online world is busy panicking, the actual data paints a completely different picture.
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Why Does it Feel Like Everyone Else Has a Fully Booked Practice Except For Me Right Now?
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in counselling private practice, How to get therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsImagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm. Because there are messages already waiting, website enquiries that came in even while you stepped away.
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Your Clients Don’t Wake at 2am Thinking, “I Need CBT”
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in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsThe therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
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When Other Therapists Judge You For Raising Your Prices
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in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsA client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
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Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge
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in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapistsYou might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
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Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You
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in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsEthical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
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Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility
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in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsHave you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…
