Category: private practice marketing coach
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What is my pricing really communicating about my Therapy work?
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in business coaching for counsellors, business coaching for therapists, counselling private practice, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, therapist visibilityTherapists provide one of the most complex professional services that exists. You sit with trauma, grief, identity, attachment and survival. You hold risk You hold responsibility. You work at depth, often over long periods of time, with people at their most vulnerable. And yet, so often, the way this work is presented to the world…
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Why Does it Feel Like Everyone Else Has a Fully Booked Practice Except For Me Right Now?
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in counselling private practice, How to get therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsImagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm. Because there are messages already waiting, website enquiries that came in even while you stepped away.
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Your Clients Don’t Wake at 2am Thinking, “I Need CBT”
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in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsThe therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
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When Other Therapists Judge You For Raising Your Prices
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in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsA client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
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Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge
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in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapistsYou might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
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ChatGPT-5 Is Here – And This Is Where It Changes Therapist Marketing Forever
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in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, TherapyYes I know I keep banging on about it, but If your online presence isn’t already connecting deeply and consistently, you risk being invisible in the very recommendations where your next clients are looking, and that’s worth banging my drum for !!
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Why Your Therapy Directory Profile Isn’t Bringing As Many Enquiries – And What No One’s Telling You About AI and SEO in 2025
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in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Visibility for therapistsTen years ago, directories were the go‑to. If you were listed on Counselling Directory or BACP, chances are you’d get a steady stream of enquiries without having to do much else. But in 2025, this just isn’t the reality anymore. Why? Because the way people search for therapists has fundamentally changed.
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Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You
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in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsEthical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
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Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility
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in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapistsHave you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…
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Why Your Therapy Website Might Soon Be Invisible (Unless You Do This)
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in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, TherapyPeople are no longer scrolling endless Therapist directories or clicking through ten Counsellor websites! They’re asking AI to find them the right therapist. And AI is answering. If your Website isn’t clear, emotionally intelligent, and written with search intent in mind, you’re simply not going to show up.
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 