Category: Marketing a therapy practice

What is my pricing really communicating about my Therapy work?

Dec 17, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, counselling private practice, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, therapist visibility

Therapists provide one of the most complex professional services that exists. You sit with trauma, grief, identity, attachment and survival. You hold risk You hold responsibility. You work at depth, often over long periods of time, with people at their most vulnerable. And yet, so often, the way this work is presented to the world…
Why Are Other Therapists Charging More and Fully Booked if “People Aren’t Spending” ?

Dec 9, 2025

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by

Melanie Lay Solutions

in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, therapist visibility

If you’ve spent any time on social media recently, you’ll have seen the familiar winter conversation rumbling away in Counselling Forums: “The economy is bad.” “Clients aren’t spending.” “No one can afford therapy right now.” But while the online world is busy panicking, the actual data paints a completely different picture.
It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found

Oct 23, 2025

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by

Melanie Lay Solutions

in Counselling, counselling private practice, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapist marketing tips, Therapy

What’s working now in 2025 to market your Private Practice? It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found by AI.
Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Sep 29, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
When Other Therapists Judge You For Raising Your Prices

Aug 25, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

Aug 19, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapists

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
ChatGPT-5 Is Here – And This Is Where It Changes Therapist Marketing Forever

Aug 8, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy

Yes I know I keep banging on about it, but If your online presence isn’t already connecting deeply and consistently, you risk being invisible in the very recommendations where your next clients are looking, and that’s worth banging my drum for !!
Why Your Therapy Directory Profile Isn’t Bringing As Many Enquiries – And What No One’s Telling You About AI and SEO in 2025

Aug 2, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Visibility for therapists

Ten years ago, directories were the go‑to. If you were listed on Counselling Directory or BACP, chances are you’d get a steady stream of enquiries without having to do much else. But in 2025, this just isn’t the reality anymore. Why? Because the way people search for therapists has fundamentally changed.
Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You

Jul 28, 2025

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by

Melanie Lay Solutions

in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Ethical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility

Jul 17, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Have you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…