Category: business mentor

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Sep 29, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
When Other Therapists Judge You For Raising Your Prices

Aug 25, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
ChatGPT-5 Is Here – And This Is Where It Changes Therapist Marketing Forever

Aug 8, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy

Yes I know I keep banging on about it, but If your online presence isn’t already connecting deeply and consistently, you risk being invisible in the very recommendations where your next clients are looking, and that’s worth banging my drum for !!
How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)

Jul 8, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

AI is already reshaping how therapy services are discovered online. Here’s how to future-proof your visibility, build trust through content, and stand out as the therapist your ideal clients are searching for.
How to Attract High Income Therapy Clients

Jun 11, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, high calibre therapy clients, high income therapy clients, private practice marketing, private practice therapist, Psychotherapy, Therapy

You want to work with high-income, high calibre, high-functioning, emotionally intelligent Therapy clients. But if your presence doesn’t mirror the world these clients live in, they’ll scroll straight past.
Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:

Jun 9, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

I speak to therapists every day who are brilliant at what they do, who are deeply trained, experienced, and full of heart. And yet, many of them are still putting the future of their entire private practice in the hands of online directories. But very few Counsellors and Therapists are saying out loud: the model…
Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World

Jun 3, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you
“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)

Apr 25, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups… “No one’s enquiring right now.” “It’s just that time of year.” “Everyone’s quiet — it’s the holidays.” And I get it — when things slow down, it’s natural to assume it’s a seasonal dip. We all seek…
You’re Not Scared of Marketing — You’re Scared of Being Judged (And It’s Costing You Clients)

Apr 8, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

You’re not scared of marketing your Therapy Practice, you’re scared of being misunderstood. You’re scared your ex-colleague might see you on Instagram and think you’ve changed. You’re scared someone from your counselling diploma cohort will eye-roll at your pricing post or your video.
One Overlooked Step that’s Costing You Therapy Clients before they even Reach Out.

Nov 5, 2024

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice therapist, Psychotherapy, Therapy

Today’s clients and consumers want everything at their fingertips. They don’t have the time or patience for prolonged back-and-forth emails or uncharged, lengthy discovery calls to find out if you’re the right fit. They need to know who you are, what you offer, and how you can help them almost instantly. And as business owners,…