You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like:
“I offer a safe, non-judgemental space.”
“I help people manage overwhelm.”
And on the surface, it makes sense. That’s what therapy is.
But let’s be clear: that is not what works in marketing in 2025 and beyond.
Those phrases don’t get you found. They don’t help clients recognise you amongst the noise.
The shift you can’t afford to ignore
Clients aren’t sitting on Google scrolling through endless pages of directory profiles anymore. They’re asking AI: “Find me a therapist who feels like the right fit for me.”
And if you’re not showing up in a way that communicates your uniqueness – your voice, your values, your way of working , then AI can’t find you either.
This isn’t about being salesy. It’s about enabling the very first step of connection and trust. Because whether you like it or not: the therapeutic relationship now begins online.
The therapists adapting are the ones growing
Inside my membership, I’m seeing it first-hand. Therapists who are leaning into this shift are already reaping the rewards:
- More enquiries landing in their inbox, even in summer (when most therapists assume enquiries dry up).
- Clients saying they found them through AI results.
- Stronger fits, clients who feel like “yes, you’re my therapist” before the first session even begins.
That’s not luck. It’s strategy. It’s understanding how marketing and client behaviour is evolving , and choosing to adapt instead of staying stuck in outdated tactics.
Why visibility alone isn’t enough
Being visible isn’t the same as being memorable. You can post daily, have a polished website, and still blend into the background.
What stands out now is the therapist who can communicate their uniqueness clearly, not just qualifications, but the values, experiences, and perspectives that make their way of working different.
That’s what my membership is built on: giving therapists the confidence, strategy, and language to stand out, get found, and grow practices filled with ideal clients who actually value their work.
Are you making yourself findable?
The future of finding a therapist is already here. The question is: will clients – and AI – find you?
If you don’t want to get left behind, my membership is reopening soon to 25 newcomers.
I only take a limited number of new therapists at a time so the support is high-touch and personal. Priority list subscribers get early access invitations!
The Priority list is growing, If you want to be included, email me directly at info@melanielaysolutions.com.
Thank you for your response. ✨
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 
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