Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay

Tag: marketing coach

Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

Aug 19, 2025

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Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapists

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World

Jun 3, 2025

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Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you