Tag: how to market my therapy business

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Sep 29, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
When Other Therapists Judge You For Raising Your Prices

Aug 25, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You

Jul 28, 2025

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by

Melanie Lay Solutions

in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Ethical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
Why Your Therapy Website Might Soon Be Invisible (Unless You Do This)

Jul 16, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Therapy

People are no longer scrolling endless Therapist directories or clicking through ten Counsellor websites! They’re asking AI to find them the right therapist. And AI is answering. If your Website isn’t clear, emotionally intelligent, and written with search intent in mind, you’re simply not going to show up.
Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients

Jun 23, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, high income therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…

Tag: how to market my therapy business

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

When Other Therapists Judge You For Raising Your Prices

Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You

Why Your Therapy Website Might Soon Be Invisible (Unless You Do This)

Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients