Tag: how to market my counselling business

Why Does it Feel Like Everyone Else Has a Fully Booked Practice Except For Me Right Now?

Nov 24, 2025

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by

Melanie Lay Solutions

in counselling private practice, How to get therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Imagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm. Because there are messages already waiting, website enquiries that came in even while you stepped away.
Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Sep 29, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
When Other Therapists Judge You For Raising Your Prices

Aug 25, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

Aug 19, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapists

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
Why Your Therapy Directory Profile Isn’t Bringing As Many Enquiries – And What No One’s Telling You About AI and SEO in 2025

Aug 2, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Visibility for therapists

Ten years ago, directories were the go‑to. If you were listed on Counselling Directory or BACP, chances are you’d get a steady stream of enquiries without having to do much else. But in 2025, this just isn’t the reality anymore. Why? Because the way people search for therapists has fundamentally changed.
Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You

Jul 28, 2025

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by

Melanie Lay Solutions

in Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Ethical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility

Jul 17, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

Have you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…
Why Your Therapy Website Might Soon Be Invisible (Unless You Do This)

Jul 16, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Therapy

People are no longer scrolling endless Therapist directories or clicking through ten Counsellor websites! They’re asking AI to find them the right therapist. And AI is answering. If your Website isn’t clear, emotionally intelligent, and written with search intent in mind, you’re simply not going to show up.
Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients

Jun 23, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, high income therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…