Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay

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Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients

Jun 23, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, high income therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…