Tag: counsellor

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Sep 29, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, Social media marketing for therapists, Therapist marketing tips, therapist visibility, Therapy, Visibility for therapists

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

Aug 19, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, How to get therapy clients, Marketing a therapy practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Social media marketing for therapists, Therapist marketing tips, Therapy, Visibility for therapists

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)

Jul 8, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

AI is already reshaping how therapy services are discovered online. Here’s how to future-proof your visibility, build trust through content, and stand out as the therapist your ideal clients are searching for.
Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients

Jun 23, 2025

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by

Melanie Lay Solutions

in business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, high income therapy clients, marketing therapy business, private practice counsellor, private practice marketing, private practice therapist, Psychotherapy, Therapy

If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…
Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World

Jun 3, 2025

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by

Melanie Lay Solutions

in business coach, business coaching for counsellors, business coaching for therapists, business mentor, Counselling, private practice marketing, private practice therapist, Psychotherapy, Therapy

In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you

Tag: counsellor

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)

Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients

Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World