Tag: business marketing
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How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)
AI is already reshaping how therapy services are discovered online. Here’s how to future-proof your visibility, build trust through content, and stand out as the therapist your ideal clients are searching for.
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How to Attract High Income Therapy Clients
You want to work with high-income, high calibre, high-functioning, emotionally intelligent Therapy clients. But if your presence doesn’t mirror the world these clients live in, they’ll scroll straight past.
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Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:
I speak to therapists every day who are brilliant at what they do, who are deeply trained, experienced, and full of heart. And yet, many of them are still putting the future of their entire private practice in the hands of online directories. But very few Counsellors and Therapists are saying out loud: the model…
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“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)
Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups… “No one’s enquiring right now.” “It’s just that time of year.” “Everyone’s quiet — it’s the holidays.” And I get it — when things slow down, it’s natural to assume it’s a seasonal dip. We all seek…
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You’re Not Scared of Marketing — You’re Scared of Being Judged (And It’s Costing You Clients)
You’re not scared of marketing your Therapy Practice, you’re scared of being misunderstood. You’re scared your ex-colleague might see you on Instagram and think you’ve changed. You’re scared someone from your counselling diploma cohort will eye-roll at your pricing post or your video.
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Oasis Reunion..here’s a Masterclass in Marketing your Private Practice!
Oasis has just announced they’re getting back together and doing a massive tour – and their marketing campaign is already blowing up!
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Consumer Psychology: Adapting Counselling and Therapy Business Marketing Strategies for 2024 and Beyond
How to market your COunselling & therapy business in 2024 and beyond Consumer psychology plays a crucial role in understanding the buying behaviour and decision-making processes of customers including potential clients for Counsellors and Therapists. As the market evolves, all businesses including Private Practices need to keep up with the latest psychological trends to effectively…
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Myths that Surround Social Media Marketing for Private Practice Counsellors
Business coaching for counsellors Traditionally, Counsellors and Therapists have relied on word-of-mouth referrals to grow their practice. However, with the advent of technology and social media, the marketing game has really changed. Social media platforms such as Facebook, Twitter, and Instagram have become crucial tools for marketing a private practice. Unfortunately, some counsellors still see…
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The Empathic Entrepreneurs Club
Business coaching for counsellors: How to gain more clients in your counselling & therapy private practice Imagine being a part of an exclusive, supportive community that offers you the essential Business and Marketing skills required to ethically grow your Counselling private practice. All these valuable resources conveniently accessible in one place, without the higher price…
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 