Category: private practice marketing
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Why Your Therapy Website Might Soon Be Invisible (Unless You Do This)
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in business coach, business coaching for counsellors, business coaching for therapists, Counselling, counselling private practice, marketing therapy business, private practice counsellor, private practice marketing, private practice marketing coach, private practice therapist, Psychotherapy, TherapyPeople are no longer scrolling endless Therapist directories or clicking through ten Counsellor websites! They’re asking AI to find them the right therapist. And AI is answering. If your Website isn’t clear, emotionally intelligent, and written with search intent in mind, you’re simply not going to show up.
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How AI Is Changing the Way Clients Find Therapists (And What You Need to Do Now)
AI is already reshaping how therapy services are discovered online. Here’s how to future-proof your visibility, build trust through content, and stand out as the therapist your ideal clients are searching for.
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Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients
If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…
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How to Attract High Income Therapy Clients
You want to work with high-income, high calibre, high-functioning, emotionally intelligent Therapy clients. But if your presence doesn’t mirror the world these clients live in, they’ll scroll straight past.
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Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:
I speak to therapists every day who are brilliant at what they do, who are deeply trained, experienced, and full of heart. And yet, many of them are still putting the future of their entire private practice in the hands of online directories. But very few Counsellors and Therapists are saying out loud: the model…
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Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World
In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you
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“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)
Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups… “No one’s enquiring right now.” “It’s just that time of year.” “Everyone’s quiet — it’s the holidays.” And I get it — when things slow down, it’s natural to assume it’s a seasonal dip. We all seek…
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You’re Not Scared of Marketing — You’re Scared of Being Judged (And It’s Costing You Clients)
You’re not scared of marketing your Therapy Practice, you’re scared of being misunderstood. You’re scared your ex-colleague might see you on Instagram and think you’ve changed. You’re scared someone from your counselling diploma cohort will eye-roll at your pricing post or your video.
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 