Category: Counselling
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Why Lowering Your Therapy Fees Won’t Get You More Private Practice Clients
If you’ve ever wondered whether shaving £10, £20, or even £40 off your session rate might make you more “accessible”, keep reading. Pricing is rarely the hurdle counsellors believe it is. In most cases, your fee signals value and steadiness. Lower it too far and you quietly erode the very trust you’re working so hard…
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How to Attract High Income Therapy Clients
You want to work with high-income, high calibre, high-functioning, emotionally intelligent Therapy clients. But if your presence doesn’t mirror the world these clients live in, they’ll scroll straight past.
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Still Relying on Directories to Fill Your Therapy Practice? Let’s Talk About What’s Really Going On:
I speak to therapists every day who are brilliant at what they do, who are deeply trained, experienced, and full of heart. And yet, many of them are still putting the future of their entire private practice in the hands of online directories. But very few Counsellors and Therapists are saying out loud: the model…
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Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World
In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you
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“It’s Just Quiet Right Now”… or Is It? The Therapy Private Practice Easter Enquiry Myth (Busted)
Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups… “No one’s enquiring right now.” “It’s just that time of year.” “Everyone’s quiet — it’s the holidays.” And I get it — when things slow down, it’s natural to assume it’s a seasonal dip. We all seek…
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You’re Not Scared of Marketing — You’re Scared of Being Judged (And It’s Costing You Clients)
You’re not scared of marketing your Therapy Practice, you’re scared of being misunderstood. You’re scared your ex-colleague might see you on Instagram and think you’ve changed. You’re scared someone from your counselling diploma cohort will eye-roll at your pricing post or your video.
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One Overlooked Step that’s Costing You Therapy Clients before they even Reach Out.
Today’s clients and consumers want everything at their fingertips. They don’t have the time or patience for prolonged back-and-forth emails or uncharged, lengthy discovery calls to find out if you’re the right fit. They need to know who you are, what you offer, and how you can help them almost instantly. And as business owners,…
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Oasis Reunion..here’s a Masterclass in Marketing your Private Practice!
Oasis has just announced they’re getting back together and doing a massive tour – and their marketing campaign is already blowing up!
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How to Sell Courses as a Counsellor or Therapist
Counsellors & Therapists are massively misled when they are told they can sell courses for easy passive income
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Consumer Psychology: Adapting Counselling and Therapy Business Marketing Strategies for 2024 and Beyond
How to market your COunselling & therapy business in 2024 and beyond Consumer psychology plays a crucial role in understanding the buying behaviour and decision-making processes of customers including potential clients for Counsellors and Therapists. As the market evolves, all businesses including Private Practices need to keep up with the latest psychological trends to effectively…
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 