If you’ve asked yourself this, even quietly, you’re not alone.
I hear it from therapists at every stage of their journey – newly qualified, ten years in, full-time, part-time.
But it isn’t about competency or training.
It’s about visibility that connects.
And the biggest change I’m seeing this year is that the therapists thriving aren’t the ones posting the most marketing content, instead they’re the ones whose marketing finally sounds like them.
Imagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm.
Because there are messages already waiting, website enquiries that came in even while you stepped away. A sense of quiet confidence that your practice isn’t at the mercy of the algorithm, the season, or the mood of social media this week.
That feeling of stability isn’t a dream, it’s what therapists inside my Private Practice Marketing membership are experiencing right now, just like they were in August, a month where everyone says that it’s dead quiet.
Why?
Because their marketing speaks directly to the emotional world of the clients they want to work with. Their websites and directories sound like a real human who understands their client deeply, not like a CV.
Their marketing content answers the questions clients are already typing into Google, ChatGPT, Gemini and Perplexity.
This is THE new landscape for 2026 and beyond, and this is why enquiries haven’t dried up for them.
When your marketing connects:
- you stop relying on luck
- your enquiries stop being seasonal
- you stop comparing yourself to therapists who aren’t necessarily better, just clearer
- you finally get to feel grounded, prepared and proud of your business again
You can start 2026 in a very different place. Not worrying or hoping or continuously refreshing your inbox, but walking into the new year with marketing that actually reflects who you are and why your work matters.
If your intention is to make next year calm, stable and fully booked, the kind of business you don’t need to rebuild every single January, the support exists.
The waitlist for my membership is open.
You don’t need more hours.
You just need clarity that works.
Priority list members will be invited first. Limited new places will be released.
This is the only space where I guide therapists closely through the work that actually gets enquiries… rewriting websites and directories so they resonate, crafting content that connects, positioning your uniqueness, and building a digital presence that both humans and AI pick up and trust.
If you want to start the new year already moving, not playing catch-up, add your name to the waitlist. You’ll hear from me before doors officially open on 1st January.
Grab your place HERE
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay
Helping Therapists worldwide to show up with confidence, get fully booked, and create practices that are both profitable and sustainable.
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 
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