If you’re a therapist looking for support with your marketing, you’re in the right place. I’ve put together this FAQ page to answer some of the most common questions I hear from counsellors and therapists who feel stuck, invisible, or unsure about how to grow their practice.
Whether it’s making your website work, attracting the right clients, or understanding how AI is changing visibility, these answers will give you clarity and direction before you take the next step.
1. “Why isn’t my therapy website bringing in clients?”
Because most therapist sites are written in generic, professional language that blends in. If it doesn’t mirror the words your ideal clients actually use, both humans and AI will skip past it.
2. “Do I really need to use social media to grow my practice?”
Social media isn’t about chasing likes, it’s about showing potential clients you exist. Done thoughtfully, it builds trust and gives people the first experience of you as a therapist.
3. “What if marketing feels inauthentic or pushy?”
Marketing done well isn’t salesy, it’s a duty of care. It’s the first step in building trust so clients can reach out for help when they’re struggling.
4. “I’m a qualified therapist – shouldn’t word of mouth be enough?”
Word of mouth helps, but it won’t build a consistent, fully booked practice. In today’s landscape, clients are finding therapists through AI search, directories, and websites. If you’re not visible, you’re not chosen.
5. “Why do I feel invisible online compared to other therapists?”
Because you’re trying to sound like “a therapist” instead of showing your uniqueness. Clients choose the therapist who feels different, resonant, and human.
6. “Do I need to spend thousands on a new website?”
No. Often, small, strategic changes to your copy and positioning lead to enquiries. My clients have seen significant income jumps just from reworking a few key pages.
7. “What if I don’t know who my ‘ideal client’ is?”
That’s normal. Most therapists start broad. I guide you through deep psychographic analysis, going beyond demographics to uncover the thoughts, fears, and desires of the clients you’re best at helping.
8. “How long does it take to start seeing enquiries once I improve my marketing?”
Many of my clients see results within weeks of making strategic changes. Others build steadily over a few months. The key is consistency and alignment.
9. “What if I’m not a ‘social media person’?”
You don’t need to be everywhere or perform online. It’s about using your voice to share your uniqueness in a way that feels human and professional.
10. “I’ve tried blogging and posting tips , why isn’t it working?”
Because generic ‘tips’ don’t connect. Clients don’t want more information; they want to feel deeply understood. Your marketing needs to show empathy and resonance, not just advice.
11. “Isn’t marketing just about SEO and directories?”
Not anymore. AI is already recommending therapists, and it chooses based on clarity, depth, and uniqueness. Your whole online presence needs to be knitted together to stand out.
12. “What if I feel scared of standing out from other therapists?”
This is common. Many therapists fear being judged by peers. But standing out doesn’t mean being louder, it means being more you. Clients can’t choose you if you hide.
13. “How much time will marketing take away from seeing clients?”
Marketing doesn’t have to eat into your week. With the right strategy, you can repurpose content, use simple structures, and spend less time posting while still being visible.
14. “What if I’ve invested in trainings or coaches before and nothing worked?”
I hear this often. The difference is my approach is built specifically for therapists, not generic business owners. It’s ethical, emotionally intelligent, and grounded in psychographics, which is why it works.
15. “What’s the cost of not doing anything about my marketing?”
Silence between enquiries. An under-filled diary. Staying stuck in part-time work you want to leave. The longer you wait, the more income and impact you lose.
I hope these FAQs have given you a clearer sense of how your marketing shapes your practice. The truth is, doing nothing comes at a cost, month of silence means lost income, lost confidence, and lost clients who end up finding someone else.
The therapists who take action are the ones being found, recommended, and chosen. If you’re ready to stop blending in and start building the kind of presence that fills your diary with the right clients, explore the resources here or reach out , this is the work I do every day with therapists like you.
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Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 