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17/07/2025

Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility

Have you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…
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03/06/2025

Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World

In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you
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17/12/2025

What is my pricing really communicating about my Therapy work?

Therapists provide one of the most complex professional services that exists. You sit with trauma, grief, identity, attachment and survival. You hold risk You hold responsibility. You work at depth, often over long periods of time, with people at their most vulnerable. And yet, so often, the way this work is presented to the world
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09/12/2025

Why Are Other Therapists Charging More and Fully Booked if “People Aren’t Spending” ?

If you’ve spent any time on social media recently, you’ll have seen the familiar winter conversation rumbling away in Counselling Forums: “The economy is bad.” “Clients aren’t spending.” “No one can afford therapy right now.” But while the online world is busy panicking, the actual data paints a completely different picture.
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24/11/2025

Why Does it Feel Like Everyone Else Has a Fully Booked Practice Except For Me Right Now?

Imagine it’s January, you open your diary after a short break and instead of the dread “Will enquiries be slow again?”, you’re met with calm. Because there are messages already waiting, website enquiries that came in even while you stepped away.
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23/10/2025

It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found

What’s working now in 2025 to market your Private Practice? It’s Not About SEO Anymore: Why Therapists Need a Digital Legacy to Be Found by AI.
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29/09/2025

Your Clients Don’t Wake at 2am Thinking, “I Need CBT”

The therapy world is full of websites listing modalities like a Nando’s menu. Learn why psychographic-led marketing makes clients choose you.
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25/08/2025

When Other Therapists Judge You For Raising Your Prices

A client of mine recently raised her fees. Within weeks, she had new enquiries. Clients weren’t just reaching out , they were booking straight in. Her practice felt secure again. And then came the judgement. Not from clients. Not from the public, but from other therapists. THE very people who pride themselves on empathy and…
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19/08/2025

Your ‘Safe Space’ Line Won’t Get You Enquiries and Neither Will Your BACP Badge

You might think marketing your private practice is about showing you’re qualified, kind, and professional. Maybe you’re leaning on lines like: “I offer a safe, non-judgemental space.” “I help people manage overwhelm.” But, that is not what works in marketing in 2025 and beyond.
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08/08/2025

ChatGPT-5 Is Here – And This Is Where It Changes Therapist Marketing Forever

Yes I know I keep banging on about it, but If your online presence isn’t already connecting deeply and consistently, you risk being invisible in the very recommendations where your next clients are looking, and that’s worth banging my drum for !!
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02/08/2025

Why Your Therapy Directory Profile Isn’t Bringing As Many Enquiries – And What No One’s Telling You About AI and SEO in 2025

Ten years ago, directories were the go‑to. If you were listed on Counselling Directory or BACP, chances are you’d get a steady stream of enquiries without having to do much else. But in 2025, this just isn’t the reality anymore. Why? Because the way people search for therapists has fundamentally changed.
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28/07/2025

Hiding Everything Feels Ethical, Until You Realise Clients Can’t Connect With You If They Can’t See You

Ethical Private Practice Marketing doesn’t mean invisible. Ethical means safe, human, and trustworthy. And right now, invisibility isn’t just about being missed on social media, it’s about being missed by AI.
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