Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay

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17/07/2025

Therapist Directories Aren’t Built for AI, And That’s Costing You Visibility

Have you noticed a drop in directory enquiries lately? You’re not imagining it. Therapist directories like Counselling Directory and Psychology Today aren’t broken, but they’re no longer built for how people are actually searching for support in 2025. The way clients search has changed… quietly, but significantly and quickly! And if you’re still relying on…
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03/06/2025

Therapy Private Practice Marketing in 2025: What’s Changed, What’s Working, and How to Stay Human in a Fast-Moving World

In 2025, the content that connects isn’t polished, it’s present. Think: voice-note energy, unfiltered video, and words that sound like you
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12/04/2023

Marketing vs Ethics Causing You Concern?

Business coaching for counsellors Are you thinking about promoting your private counselling practice but have questions about advertising and marketing ethics? While it’s important to market your practice to reach a wider audience, ethical considerations should always come first. As a counsellor, your primary responsibility is to do no harm to your clients. Advertising and
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