Helping counsellors and therapists show up confidently, get fully booked, and build sustainable, profitable practices that feel aligned and ethical.
You’re brilliant at what you do – but marketing doesn’t feel natural.
You know how to help clients heal, yet when it comes to showing up online, it can feel uncomfortable, confusing, or even inauthentic.
You’ve probably spent hours reading advice about hashtags, SEO, or “creating more content” – but deep down, you know that’s not the full picture.
You don’t want to market yourself like a salesperson.
You just want to be found by the people who genuinely need your help.
That’s where I come in.
I teach therapists how to show up online with confidence, clarity, and integrity.
I help counsellors and therapists create complete online businesses – not just a website or social media presence, but a digital legacy that gets them found by humans and AI.
The online world has changed.
It’s no longer about posting more or chasing algorithms. Clients are turning to AI assistants and search tools that scan your words, tone, and energy across the whole internet – and recommend therapists who feel most relevant, trustworthy, and emotionally connecting.
While most therapy coaches are still focused on SEO keywords and hashtags, I teach what’s actually working now:
AEO (Answer Engine Optimisation), GEO (location-based visibility), and AIO (AI integration) – combined with the deep marketing psychology that helps you connect with your clients’ real fears, thoughts, and desires.
Marketing, done my way, is the first part of the therapeutic relationship.
Every word you share, every post you write, every part of your online presence is an act of care – it’s how a future client begins to feel safe enough to reach out.
That’s why I don’t teach “quick tips” or trend-based marketing.
I teach depth. Emotional connection. Consistency.
Because that’s what fills your practice with clients who not only need your help – but deeply value it.
Why me?
I bring together something most business coaches in this space can’t:
- Over 20 years in audit and business strategy, including as a management accountant and police auditor
- Over a decade running a hugely successful business coaching practice while living abroad
- Counselling training and qualifications, giving me a deep understanding of both the therapist and client mindset
- Marketing and coaching credentials, alongside a proven track record helping hundreds of therapists worldwide build fully booked practices
I’ve built my success through evidence, psychology, and strategy – not luck or viral trends.
That’s why my methods work for thoughtful, values-led therapists who want to grow confidently without ever feeling “salesy”.
My Mission
To empower therapists to see marketing not as something separate from their clinical work – but as a natural, ethical extension of it.
To help you understand your uniqueness on a level you’ve never explored before.
And to give you the confidence, clarity, and visibility to build a business that not only thrives financially – but changes lives.
If you’re ready to be found for the work you’re truly meant to do…
You don’t need to become a marketer – you just need to learn how to be seen as the therapist you already are.
Let’s make that happen.
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 