Over the Easter holidays, I kept seeing a familiar theme crop up in therapy forums and Facebook groups…
“No one’s enquiring right now.”
“It’s just that time of year.”
“Everyone’s quiet , it’s the holidays.”
And I get it , when things slow down, it’s natural to assume it’s a seasonal dip. We all seek patterns to help us make sense of what’s going on.
But I’m here to tell you a truth that might surprise you:
It’s not quiet for everyone. Not even close.
In fact, over half of my own Clients signed new clients during the Easter holidays.
Yes….. during! While others were winding down, unsure what to post, or thinking “I’ll wait until after the break,” my clients were opening their inboxes to new enquiries and booking in ideal-fit clients.
So what’s the difference?
It’s not luck. It’s not that they’ve got bigger audiences.
It’s that their marketing is working.
They’re not showing up randomly or just “posting tips.” They’re not hiding behind generic credentials or playing small with their voice. They’ve learned how to:
- Understand their ideal client on a deep emotional level
- Communicate their value clearly and compassionately
- Show up consistently… not perfectly, but intentionally
- Create content that connects, not just fills a feed
And that’s what makes the difference.
Because people don’t stop needing therapy because it’s the school holidays.
They don’t suddenly stop feeling anxious, stuck, heartbroken, burnt out or heavy with worry just because it’s a long weekend.
They’re still looking for someone to help them feel safe, seen and supported.
If your marketing isn’t landing, it doesn’t mean your work isn’t valuable. It means there’s a disconnect somewhere between what you’re saying and what your ideal client is needing to hear in order to take the next step.
That’s not a failure, it’s a fixable gap.
So if it has been quiet for you lately, and you’ve been telling yourself it’s just “the time of year,” I want to kindly challenge that.
Because the reality is:
There are people looking for therapy right now. The question is: can they find you?
Need help closing that gap?
If you know your marketing isn’t quite doing you justice , or you’re tired of posting without getting the enquiries you deserve , I’ve opened up a handful of rare 1:1 sessions for £157 (that’s 75 minutes: 60 minutes together + 15 minutes complimentary follow-up support).
These sessions are for therapists who are ready to:
✅ Understand why their content isn’t converting
✅ Get personalised feedback and support on messaging
✅ Walk away with clarity, confidence and a clear plan
This isn’t something I offer regularly.
If you’d like to book a session, just email me here and I’ll send you the info!
You don’t need to sit in the quiet wondering what’s going wrong.
Let’s change that, together.
With love and belief in your work,
Mel
Private Practice Marketing Coach for Counsellors and Therapists l Mel Lay 
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