Oasis Reunion..here’s a Masterclass in Marketing your Private Practice!

Oasis has just announced they’re getting back together and doing a massive tour – and their marketing campaign is already blowing up.

Whether you’re an Oasis fan or not, pay close attention to what they’re doing. This isn’t just a music tour, it’s a psychological selling masterclass!

There are BIG lessons here for YOU too, Counsellors, Therapists and Coaches marketing and selling your own courses, memberships or programs, in fact some of my clients are mid launch right now!

So, how exactly are Oasis creating this hype and demand? Let’s break it down:

Presale Strategies: They’re using presales and waitlists to build that must-have feeling. By offering exclusive early access, they’re creating a sense FOMO (Fear of Missing Out) – it makes their audience act fast.

Anticipation & Build-Up: It’s not just the tour announcement – it’s the build up. They’ve been dropping hints, leaking news stories, and building excitement. Social media is flooded with memes, news stories, and “inside” details. It keeps their fans talking, sharing, and engaging. It’s all about creating anticipation. Your marketing should do the same for your programs – drip-feed information, create curiosity for your programs or courses, and keep your audience excited about what you are producing!

Loyal Fanbase: Oasis knows their audience inside and out. They’re not scared to market directly to their loyal fans – their ideal clients. They know that this group is hungry for what they offer. The band creates tailored messages that speak to the fans’ desires, memories, and sense of belonging. Counsellors can take this lesson and apply it to their marketing. Speak directly to your ideal client. Tap into their problems, their symptoms, and more importantly, into the life they desire.

Email Sequences: Response emails from Oasis’ team are hitting inboxes across the world, and they’re doing the heavy lifting in this campaign. Every email is crafted to stoke the excitement, give that personal touch, and keep the audience connected. For counsellors, this means using strategic email sequences to nurture your warm audience.

Your waitlist should be more than just names – it’s the start of a professional relationship. Every email should speak directly to the transformation your program offers, and how your program bridge the gaps along the way.

Proof of Hope for the Future: Oasis doesn’t just sell tickets; they’re selling nostalgia, dreams of a glorious concert experience, and hope for what’s to come. They’re showing their fans that the best is yet to come.

This is also applicable and quite crucial in your counselling course or program marketing too. Give your audience proof that there’s hope for the future – that your program is the key to overcoming limiting beliefs and achieving the life they desire.

Ethical and Integrity-Driven Marketing: You absolutely can use impactful strategies with integrity. You can create excitement and hope, but it doesn’t have to feel sleazy.

You can create demand ethically by truly connecting with your audience, speaking to their needs, and guiding them towards transformation.

So, as Oasis creates this whirlwind of excitement, take note!  The principles they’re using to sell concert tickets can be applied directly to selling your counselling programs & courses.

Remember, it’s all about knowing your audience, speaking to their desires, and creating an amazing no brainer offer. Presales, anticipation, waitlists, email sequences, and showing a hopeful future – all done with integrity.

If you want support with implementing ethical marketing into your business, to gain more clients and a fully booked Private Practice, get in touch today…its that simple!

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Helping Therapists worldwide to show up with confidence, get fully booked, and create practices that are both profitable and sustainable.